A summary of our proven marketing channels:
- Our website visitislesofscilly.com is the official destination website for the islands and receives over 1/2M visitors a year. Accommodation is the second most visited section of the website, after the home page.
- Our members receive up to 10,000 visits to their website listings on our website alone.
- We have a combined social media following and email database of over 130,000 fans of Scilly and communicate with them regularly, including opportunities for you to advertise your business directly.
- We are responsible for much of the press and media coverage for Scilly – we feature only member businesses who then benefit directly from profile in the resulting coverage.
- We have a presence at travel trade shows and events and represent only member businesses when selling our offer to tour operators and other trade buyers.
- Our members have access to photography, video content, branding and marketing assets which complement members’ own brands with a recognisable Scilly destination identity.
Access to data and the latest research:
The IP invests in market research and intelligence to ensure we know who our visitors are, where they are from, their preferences and attitudes to Scilly. This insight, together with figures for the number of visitors coming to Scilly and how much they spend etc is available to members to help inform your own plans.
Access to training, business advice and industry news:
The IP facilitates training sessions and access to business support on the islands. We offer these sessions to members as a priority, or at a reduced or nil cost. We also issue regular members’ newsletters, which in addition to official What’s On information contain useful news, information and opportunities for member businesses.
